ADVERTISEMENTS: Informal communication is also known as grapevine communication because there is no definite route of communication for sharing information. In an organization setting, grapevine communication is prevalent at the lower levels of an establishment or organization. Although every business-organization has its formal channels of communication, the informal channel of communication called grapevine also operates in it. Therefore, it is found in all organizations. it does not follow horizontal or vertical communication. The term gained a boost in popularity through its use in the Motown song I Heard It Through the Grapevine, a major hit single for both Marvin Gaye and Gladys Knight & the Pips in the late 1960s. What is grapevine communication? It is called so because it stretches throughout the organization in all directions irrespective of the authority levels. Meaning of Grapevine Communication. Cambridge International AS and A level Business Studies 2nd Edition. The dictionary gives us a definition for the grapevine which says it is "the informal transmission of information, gossip or rumor from person to person" The grapevine is the informal and unsanctioned information network within every organization. It arises due to the co-existence of people. We will never learn and improve if we do not leave room to grow. Grapevine Communication: It is a form of informal communication in business that develops within an organisation. Workplace Communication Methods. Meaning of Grapevine Communication. These concepts can be applied to our social interactions as well as our ideas in business. Grapevine Communication. Grapevine communication is an informal channel of business communication. The organization should not eliminate the grapevine communication because it can help the employees in doing their work. Managing organizational behavior. Grapevines branch out and expand organically, encouraging us to do the same and “go with the flow” sometimes. By definition, grapevine is a form of informal communication that is usually based on rumors. Grapevine is a form of informal communication. The grapevine is used to spread information bypassing the formal communication structure. […] Using Grapevine Communication effectively as a workplace communication tool There are many reasons why grapevine communication exists within the office environment and is one of the business communication activities that occurs in any company. Grapevine Meanings. Just like the grapevine plant: it spreads in random ways and it goes where it can. [1] Ronald R. Sim (2002). Although the most obvious reason is that nosey people are everywhere, there is also another more credible … United States: Greenwood Publishing Group. [2] Peter Stimpsonand Alastair Farquharson (2010). In this form of communication, information converges a long way by passing from one person to another person leaving no indication from which point it started. 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