What media do they rely upon for answers to their problems? It seemed to go down well, although a number of people did ask me about 'relevance' to their own industry and their business specifically. Finally, if you don't ask any of the above and you only ask one question, I'd try this one: Bonus Question: Are you 'completely' happy with us? One of the best ways to improve engagement is by asking a question: People love to talk about themselves, and one goal of social media is to encourage self-revelation so your social following becomes a community. Hear your prospect out and then make suggestions or ask follow-up questions as to why they feel that is the best form of engagement. I’ve studied the results from the questions I’ve asked on social media this past year and identified 65 questions you can ask on social media to increase engagement. 8. The key is doing something about it! A follow-up conversation can cover the market, industry, competitive landscape, company history, internal policy nuances, favorite colors, and other nitty gritty details on the product and organization. Going for a social media marketing job interview? What have you got to lose? What do you hope to achieve using social media? 2. This one tells you what they really value about you. Take us 10 and 3 years in the future: What does the brand and company look like? What are their interests, online preferences, and purchase decision pain points? What do you or your company aim to achieve with social media? What would you say to someone else who asked you about us? Let us walk through our client discovery process with you and your team. What does the future of your industry look like, and what role does your brand play in it? Based on your knowledge of current efforts to promote your services, wha… Some questions we may ask to better understand point-of-difference: What it teaches us: How will you know you’ve achieved it? What would you do if we weren't here? Our intent here is to help you become a smarter social media marketer. Customer service on social media is growing more and more essential, and the customers are leading the charge. The free newsletter covering the top industry headlines, By signing up to receive our newsletter, you agree to our, Optimal Posting Practices for Facebook, Twitter and LinkedIn in 2021, 7 Digital Marketing Trends of Focus for 2021, LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic], 10 Marketing Trends for 2021 [Infographic], Facebook Launches Updated Page Layout for Public Figures Which De-Emphasizes Page Likes, The Two Must-Have Pillars of Email Marketing for Retail Brands, 2020 Audience Insights for B2B Marketing in the Year of Disruption, Why You Need to Operate Like a Newsroom in 2021. 105 E College Street By understanding what social media platforms their customer uses you can better target your message for those platforms. I posted 25 customer statistics and trends last week which highlighted the ever growing rise in customer expectations, customer choice and the opportunities that exist for those businesses that 'deliver' (and deliver 'consistently'). What are some easy and cost-efficient ways to learn about Social Media Marketing? If they do use social media, ask them what channels they spend their time on.Is it Facebook? You might sound as if you're doubting yourselves if you say it wrong!). What’s the biggest barrier to your success on social media? In a small business, startup, or non-profit, it’s common for social media programs to begin without defined KPIs (Key Performance Indicators). What’s your #1 piece of advice for someone who wants to become good at social media marketing? The first is thinking big-picture with the goals Where would you most value outside support? A big part of market research today is to find out what customers think and say about your business (and also about your competitors). ', It can only be answered 'yes' or 'no'. So, go on, ask some questions, listen to the responses and do something as a result. To cover the most important questions during your interview, we’ve compiled a list of 10 things to ask. Josh works remote from Washington, DC, but is still convinced Iowa City is the best city on earth. Really customer focused businesses often invest a lot of time, money and effort in getting customer feedback. How does social media fit into your growth plan? What type of content does your audience respond to best? Some questions you can ask to better understand target audiences: Just in time for your next jam session, use our Social Media Marketing Strategy Prep List to make sure you’re aligning your goals, team, and content strategy to build an audience that cares, shares, and converts in 2021. This helps you understand what they have been doing and how you can really make their brand more successful. Market research questions to ask clients or customers include: ... Set Your Sights on These Rising Social Media Trends in 2021; What is your brand’s objective? 34. What it teaches us: 11. In 10 years time there will not be ‘social media’ as it will be seen as a natural part of the web and your business marketing activities. What is your brand’s overall purpose? Social media agencies or consulting companies looking to compare and contrast their discovery process. Where does social fit into an organization’s marketing priorities? What is your go-to device to access your social media feed? Josh Krakauer is the CEO of Sculpt, that B2B social media agency you just discovered. 25 answers to the most common social media questions 1. Here are some questions to ask your customers to find out: 1. Top 20 Social Media Interview Questions. By asking, you’d know. Social media discovery questions should uncover: Note: The ordering of your social media questionnaire will vary. You may feel you can't ask these questions to your customers. It helps us, and them, prepare for our initial meeting, and better understand how social media marketing fits into the big picture. 10. To find out the relevance, I suggest to them that they ask the people who count - their own customers! What is the one thing we should never stop doing? They are a bit different, and their aim is to get conversations going, challenge the status quo and possibly improve your performance, attitude and relationships (no guarantees though!). Some questions that can help define primary and secondary social media goals: What it teaches us: See our social media questionnaire below: (function() { var qs,js,q,s,d=document, gi=d.getElementById, ce=d.createElement, gt=d.getElementsByTagName, id="typef_orm", b="https://embed.typeform.com/"; if(!gi.call(d,id)) { js=ce.call(d,"script"); js.id=id; js.src=b+"embed.js"; q=gt.call(d,"script")[0]; q.parentNode.insertBefore(js,q) } })(). How much are you spending per month on paid amplification? What possible social media platforms is your customer a part of? What content or tactics have worked, and what hasn’t? 2. As of April 2020, a total of 3.81 billion people around the world use social... 2. 10. This highlights your strengths - some of which, you may not be aware of. Some questions that can define how to structure an engagement: Of course, these questions might be the tip of the iceberg. Social media marketing is a popular career choice among people today. This highlights your customer champions, and maybe some of your 'unsung heroes'. Follow Josh: Crush 2020 with a social media strategy that gets real results. Looking to update your approach to the major social platforms? They need an eye for relevant, shareable content. What are your measurable goals for marketing, sales, and customer service? will get you on the right page faster. 4. The audit can uncover the historic posting frequency and consistency. On a regular day how many times do you post pictures, comments etc. Community management includes responding to disgruntled and happy customers\clients, answering their queries and solving their problems, facilitating conversations across all social media channels, encouraging engagement in the comments section, and just generally connecting with customer\clients in the best way possible through these social media platforms. Who are you selling to? To hire the right person, you need to ask the right questions. 6. If they’ve managed a blog before, ask them to share some examples of articles they consider successful. 3. About the Author: Zoe Uwem is an entrepreneur and a successful freelance writer, copywriter, and content marketing strategist who writes for and helps companies spread the word about their businesses. Having your external team aligned with your internal vision is uber important for long-term success. Social media is a relatively new marketing/PR/customer service channel for veterans in the marketing world. And there are definitely ways of finding out. The key to success when it comes to any social media platform is to interact or engage with your followers and fans. Question 7. So, just to get you thinking, here are 10 questions you might want to consider asking your customers. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. CEO’s who run large companies have been hesitant to become involved in social media marketing for their companies and this is quite understandable due to the untested and quite often uncharted territories that social media threatened to take them. Tell us one social media skill you’re good at and one that you want to improve. You have to ask the right questions, because those are the spark that ignite engagement. 1. Setting expectations is the name of the game. Discover announcements from companies in your industry. I’ve compiled a list of questions to ask on social media to help get the conversation started. Depending on where your organization is along the social media adoption curve, these questions can help you develop your social media marketing plans going forward by determining where you need to improve. To maximize your organization's social media effectiveness, here’s a set of fifty questions. As a next step in your strategy, it would be wise to use your audience to define which social media channels truly make sense for reaching them. 1. To provide a platform for customer service? 7. My all-time favorite book is _____. 7. What separates your product or service from direct competitors? Jack Vincent is a sales advisor, speaker, and trainer who divides his time between Woodstock, NY and Luzern, Switzerland. 3. Ask these interview questions to easily separate professionals from regular social media users. What budget range are you able allocate to social (or this initiative) this year. This helps get a view of how you are seen in the market place and what are the things that appeal to your customers. … What attracted you to us originally? I’ve found that these questions often take you down a couple of parallel paths. Who can we learn from? 7. They ask the wrong questions; they ask lots of questions, but don't actually listen; or they listen to the answers and then do nothing about what they hear! What would they find funny, useful, beautiful, and inspiring? Some questions you can ask to better understand long-term vision: What it teaches us: If they can't name anyone, what does that say about the way your people interact with your customers? What words and phrases do they use? How many friends from your social media website have you met in person? I analyzed the questions and … It's a brave question, but it stops us rationalising away when people score us a 7 or 8 when we ask them to rate us out of 10. What are their interests, online preferences, and purchase decision pain points? Existing customers can provide great insight about your business, products, and services Click & Tweet!. Getting honest feedback at step zero puts the right combination of done-for-you (outsourced) and done-with-you (training) programs into perspective. 65 Social Media Questions to Increase Engagement. What it teaches us: This may give an insight into the value they place on you as a supplier - Would they actually notice? What attracted you to us originally? What questions are part of your discovery process? The story you will tell on social media platforms. How successful have your efforts been in the past, and where has it fallen short? The obvious follow up question is 'Why / Why not?'. Once we agree on who we’re looking for (in your words), it becomes a whole lot easier to target your audience and plan content they’ll care about. These same social media discovery questions might be helpful for: The answers give clarity into your past and potential social media plan, including: All of the things you need to know before onboarding. Before diving into your potential client’s accounts, these are social media questions to ask to get an idea of who they’ve been doing before you arrived. Includes the 25 essential social media marketing questions to ask. If you need some help getting started, here are 52 questions to ask when hiring a social media company. Today we want to share with you 57 Fun Questions To Ask Your Followers + Boost Engagement.While you can use many of these in your blogs, vlogs and newsletter/email polls etc. Did you find what you were looking for? A year from today, how would you measure your brand’s social media presence a “success?”. Just one thing - it may highlight their priorities and key issues. Customers today have extraordinary power to talk about a brand, and its products and services. In order to establish if we we’ll be the perfect partner, we ask potential clients a series of insightful questions. More often than not, the answer is the latter. Their initial response to this is often a revealing one! Dig for the characteristics that differentiate you from your competition, and the brand associations your customers value most. According to you, what is the impact of social media … To be successful, a social media strategist needs more than a flair for click-worthy headlines (though that certainly helps). (Be careful how you phrase this one! Nobody likes surprises or miscommunications. The focus and measurement for your social media marketing. Can you name one particular individual who has impressed you in our business? All Customer Journey Customer Loyalty Customer Strategy Omnichannel Personalization Voice of Customer Creating collective value through customised value Entrepreneurship 101 for Customer-Centric Leaders and Those Who Want to Be 2. Why? How would you define success for each social media channel? Social media platforms can be used to reach anyone, but that doesn’t mean you should appeal to everyone. Social media can be used to achieve all these objectives, and more. They expect to find solutions on social media, ... That figures to be a key question that a lot of executives might ask. How complex or aggressive will the social media marketing program be? How do they research, evaluate, choose, and buy your product or service? To get to Point B (2021) from Point A (2o20), everyone need to first understand Point C (the long game). Customers can choose dozens of social media sites or review sites like Yelp to share opinions. ... Our customers Learn how we help our customers be successful on social media. What are their goals and aspirations? Market Research Questions to Ask Customers. How Do We Keep Sales Front of Mind and Measure Commercial Success? Iowa City, IA 52240, Brand marketers who are considering working with a. Long-term? What makes your capabilities, services, and team unique​​​? If Carlsberg ran our business, what would it look like? Consumer Trends in 2021: What's Actually Changing? Well, you might feel nervous if you have no idea what the recruiter is going to ask you. If you’re a social media manager prepping for an interview, be ready for these questions! Why have you joined social media? Internal marketers who are looking to build better social media programs from within. How many friends do you have on social media? Subscribe to Social Media Today to get the must-read news & insights in your inbox. You need to be careful how you ask this question, so you don’t tread on any toes. Too many businesses I feel simply get boxes ticked, 'go through the motions', and ask questions that don't make them too uncomfortable. The next time you conduct a survey, try the tips above, ask the right questions just as I’ve pointed out, and you’ll be on your way to uncovering your customers’ deepest desires. It also begins to get us thinking about what your social goals really should be. A concrete vision helps everyone understand whether you’re building a social media base for market domination and global expansion—and need to think much, much bigger—or simply brand stability. Have we mentioned how much we love getting to know new clients? Try some out and see what you think! What one thing could we do better? What it teaches us: Case studies ... and these 25 social media marketing questions are designed to bring the best out of your potential new hire. How do they research, evaluate, choose, and buy your product or service? Andy Hanselman researches, writes, speaks about and works with high performance businesses - for more information, visit www.andyhanselman.com. It’s important for both, but in different ways. 1. How many people are on social media? It’s a good thing you’re curious, since the road to growth and innovation is paved with customer feedback. Is social media marketing better for B2C or B2B businesses? Where you sit on the social brand roadmap. How many established outlets does your organization have through the Internet (social media, websites, etc.)? Learning about the people, processes, and products that drive an organization is exhilarating. As a tool for connecting a business with its customers, however, social media is vital to both. 2. 10 Questions to Ask Your Social Media Manager. How are you tracking success on a monthly and quarterly basis? Why do you buy from us? I also think that lots of businesses waste lots of time, money and effort in getting customer feedback. Here are some notes on best posting practices to keep in mind. What are their problems? Are you looking for a long-term partner or short-term support? But you can’t just ask questions. These questions are not the 'traditional' customer feedback questions that typically get asked, and I'm not suggesting that you ask them all to all of your customers. Want to share a company announcement with your peers? 100 Questions to Ask on Social Media to Get the Conversation Started Fill in the Blank. This helps get a view of how you are seen in the market place and what are the... What would you do if we weren't here? Ve achieved it is vital to both people, processes, and visual look/feel you what really... Them that they ask the right questions getting honest feedback at step questions to ask customers on social media puts the combination! At the thought of discovery meetings most popular... 3 business, products, and buy your product or from! 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