21) Which of the following is true of social media? A ________is an offer of an item of merchandise or service either free or at a low price that is an extra incentive for purchasers. Public relations is a short term strategy of enhancing the image of the company. 18) After Jones finished reading an article titled "101 Places To Visit Before You Die" in the travel website Excursion 2.0, he closed the page. 26) Nina argues that it is unfair and deceptive to advertise to children. 25) In ________, marketers use nudity, sexual suggestiveness, or other startling images to get consumers' attention. Coupon, bonus packs, premiums, and samples are promotional offers that are targeted toward: Which of the following serves as a reason for the increase in sales promotion? Golf tournaments are a popular event for sponsorship by marketers of luxury automobiles and other upscale products. ... integrity of a study participant or the scientific value of the trial — within seven days of becoming aware of the event. A. ; Fundraising sponsors support a nonprofit through specific events or campaigns. 15) ________ is a nontraditional form of advertising that blends marketing and recreation through television, film, music talent, and technology. Marketing experts argue that higher spending on sales promotion is at the expense of media advertising which leads to a decline in brand equity. _____ involves a variety of procedures whereby consumers are given some quantity of a product for no charge to induce trial. Which of the following is accurate concerning event sponsorship today? Some numbers may even be underestimated, as it does not yet include the money it pays out to athlete endorsers. In fact, 30% of people who watch a livestreamed video will attend that same event the following year. C. Public relations is not concerned with the evaluation of public attitudes. Due to the economic recession, event spending worldwide has decreased. The following includes a few ideas that many event organizers tend to overlook, but may be easily noticed just by referencing the NFL's strategy listed above: A) Children require cognitive defenses against misleading advertisements. This could result in your business co-sponsoring an event with a competitor, or worse, with another business or organization that isn’t in … A.The amount of money spent on event sponsorships has been declining in recent years B.Event sponsorships are not typically integrated into a company’s marketing communications strategy C.Event marketing and event sponsorship are synonymous Marketers can use sales promotion techniques to accomplish a variety of marketing objectives. Which of the following statements is true? Sponsorship is the fastest growing form of marketing in the U.S., but it's still very much in its infancy. Sprint is the main sponsor of NASCAR’s premier series, which is called the Sprint Cup Series. Live video can extend your reach and have a real impact on your bottom line. B. Charlie, however, imposed the following additional requirements: If a third-party competitor proposes to sponsor the event, Charlie has the right to revise the agreement to include identical or more favorable terms. C) more specifically target customers who may be interested in their offerings. Some of these techniques can accomplish more than one objective. Which of the following is true of consumer franchise-building promotions? 17) Which of the following statements is true of Web 1.0? This ad is an example of, 19) Pay-per-click advertising is an example of, 20) Advertisers employ search engine optimization (SEO) to. T/F 22) An action that is legal is always ethical. A sponsorship package is an agreement that implies the support of an event or an activity by an external brand. Driving sales goes hand-in-ha… b. 12) Kevin sees an ad for Crixus Car Rental on a luggage trolley at the airport. 12. 40. Sponsorship package #2: Sponsored livestreams. Which of the following is a reason for this? The oldest, most widely used, and most effective sales promotion tool is: The most popular method of distributing contributions to consumer is through: Which of the following have the highest redemption levels of all types of coupons? 2) The rationalists of creative advertising argue that. 11) Which of the following statements about event sponsorships and event marketing is true? Emma is in the ________ step of the creative process outlined by Graham Wallas. 4) Purchase motives such as convenience, comfort, economy, and performance are used as a basis for generating ________ appeals through advertising. The future of event sponsorship requires innovative ideas, strong commitment, accountability and deep knowledge of the new opportunities technology brings. New and affordable technology has changed event sponsorships. E) advertising must sell the product or service. 14) Which of the following is a disadvantage associated with movie theater advertising? 'The New Rules of Event Sponsorships' takes a hard look into what’s changed and … She has gathered all the relevant environmental information and has studied the project closely. D. An effective public relations program continues over months or even years. 23) A lapse in ethical standards or judgment in advertising and promotion can be more damaging to a company than a lapse in other disciplines. Design your event to attract sponsors. Sales promotion techniques can be classified as either trade- or consumer-oriented. Which of the following is an objective of consumer-oriented sales promotions? What is an event sponsorship package? Organization sponsors support nonprofits year-round through regular giving and involvement. They are designed to increase long-term brand preference. Consider using marketing techniques to increase your credibility, improve your image, and build prestige when you sponsor events that attract your target market. This is particularly true in the trade show arena. B) Event marketing, unlike other forms of promotion, is ineffective in connecting with consumers in an environment where they are comfortable with receiving a promotional message. c. An emerging trend in event sponsorship is to offer face-to-face encounters between consumers and the brand. Which of the following is true of event sponsorships? Per IRS rules, nonprofits can acknowledge sponsors by mentioning or displaying the following: company name, company logo, product lines and contact information (address, phone number, web address). Meanwhile, she is also assigned another project. It doesn’t mean that they won’t be flexible in creating a custom sponsor offering that does help you reach your goals, however. However, event sponsorships offer a way to get in front of a specific target audience that may have been inaccessible otherwise. 16) An agreement that states that Rochelle brand cosmetics would pay a fee to have its products prominently featured in 20 episodes of the soap opera Proclivity is an example of. One reason for consumer's increased sensitivity to sales promotions is: Which of the following are reasons for increase in sales promotion? Learn even more about how to get sponsors for an event, get a free eBook! So, how do you increase the value of your event without spending more money or increasing prices? Businesses, big or small, are happy to sponsor events that are relevant to their ideas. It leverages the ________ base for emotional appeals. Probably the most common trade promotion is some form of trade allowance - a discount or deal offered to retailers or wholesalers to encourage them to stock, promote, or to display the manufacturer's products.. Types of allowances offered to retailers include: When a brand moves to the maturity stage, advertising is primarily a reminder to keep consumers aware of the brand. Corporations can donate money, volunteers, auction items, bar items, underwrite … Event sponsorship is a sales job, and that means cultivating positive relationships with potential sponsors over time. They are always looking for ways to … D) There are numerous ways for consumers to access social media. The ad is an example of, 13) Outdoor advertising would best be suited for a company whose communication objective is to. True, MAGIC is able to maintain its image as the leading industry event by granting retailers access to a very large community of buyers, but it also does so by the innovative ways in which it showcases sponsors. Which of the following statements is likely to strengthen her argument? Find Your Perfect Sponsor Now. Nonprofits are also permitted to mention slogans and value-neutral descriptions of a sponsor’s goods or services in acknowledging their support. Event sponsors give you the resources you need to take your event to the next level. Sales promotion is essentially an acceleration tool, designed to speed up. Which of the following statements is true about public relations? By connecting with the event holder on social media, you can find relevant audiences to target. Event sponsorship objectives are often part of an organization's public relations activities. A. Sports sponsorship events no longer draws the biggest share of advertisement funds. E) Event sponsorship objectives are often part of an organization's public relations activities. You should also decide if your involvement will help you achieve your goals, whether that’s measured by new names, new opportunities, and new pipeline. 3) Which of the following statements about event sponsorships is true? A) using a sales promotion to attract users of a competing brand. Once a sponsor is interested, it’s time to craft a sponsorship … 27) Those who value individual effort and hard work and believe that material possessions are evidence of success are likely to accept materialism as a part of the. Event sponsorship objectives are often part of an organization's public relations activities. What is Event Sponsorship? E) Advertising and promotional actions are highly visible and subject to scrutiny. Some of these techniques can accomplish more than one objective. You can use this workbook to value your sponsorship packages compared to market rates. Marketers can use sales promotion techniques to accomplish a variety of marketing objectives. It wanted to create some suspense and mystery for the new product. Companies are especially interested in sponsoring events if the sponsorship can give the brand the exposure it needs in regards to a specific demographic. C. 8) Which of the following is an example of a trade-oriented sales promotion activity? 7) An ad featuring actor/singer Victoria Justice for the "Body by Milk" integrated marketing campaign talks about how milk can help teens look their best. Which of the following statements about sponsorship is NOT true? You can find unlimited opportunities to broaden your competitive advantage with this in mind. D. They are a poor platform from which to build equity and gain affinity with target audiences. Lets start off by getting on the same page through defining what an ev… Sponsor responsibilities under good clinical practice (GCP) guidelines are extensive. 8) Which of the following statements is true about the growth of direct marketing? Event sponsorship often seems like one of those unobtainable, too good to be true options. She decides to work on the new project and put the genealogical project completely out of her conscious mind, so that ideas can materialize in the meanwhile. C) It is much less expensive than a flighting schedule. But they've become hard to win — and harder to retain. B) It reduces a firm's need for public relations. The Arts receive the majority of event sponsorship monies. A. 24) Which of the following is the right classification for advertisements that project sexually appealing images that don't have much relevance to the products that they advertise? Here are some of the most head-scratching, amusing and awful sponsorships in the world of sports today. As event organizers, many of us have heard of event sponsorships, but until today it remains a mystery to most. Which of the following is true about a continuous advertising schedule? Event organizers should know that they can find great events sponsors. a. Which of the following types of sales promotions are also called continuity programs? An event sponsorship can be defined as a critical source of funding for all kinds of events where companies, nonprofits, and small businesses give a certain amount of cash or incentives, in exchange for both visibility and brand awareness at an event. To do so they just need to stick to 5 key principles of event sponsorship. This includes Corporate Social Responsibility (CSR) campaigns, program sponsorships, in-kind gifts, pro-bono support, and more. Which of the following statements about event sponsorships and event marketing is true? 9) When MillerCoors used a Taste Challenge promotion to help regain market share for Miller Light against Bud Light and other brands of light beer, it was. 5) Under Armour used ________ ads to create interest and excitement around a new product introduction for its Armour39 performance monitoring system. a. 6) A ________ appeal is used when the advertiser makes either a direct or an indirect comparison to another brand and usually claims superiority on one or more attributes. Instead of old Food Network clips, the TVs played past clips from event sponsor NY1. Event sponsorships provide fresh material to expand your content strategy. It’s pretty common to think of a sponsorship package as a contract established between an event organiser and a sponsor. They are typically inexpensive. A) It is less difficult to evaluate than a pulsing schedule. 11) Which of the following statements about event sponsorships and event marketing is true? Businesses are embracing the idea of shared marketing greatly. They are highly useful public relations tools. Using the Super Bowl sponsorship opportunities as a basis, it's easy to recognize just how many sponsorship directions any community event or corporate outing may find. Here are the 10 biggest sponsors of events and sports in the world. Which of the following statements about event sponsorships and event marketing is true? E) It is more effective than a pulsing schedule for seasonal products. Which the following sales promotion tools can be used to accomplish the marketing objectives of customer retention/loading, and to help build brand equity? Before we dive into the steps, it would be worthwhile to properly define event sponsorship. Your sponsorships should form a pyramid, with several small ones at the bottom, and fewer as it reaches the top. B. A.Direct marketing is being used as a promotional media tool only after the invention of the Internet. Which of the following statements describes how brand equity is affected by the increased use of sales promotion? Corporate sponsorship is a form of advertising in which companies pay to be associated with certain events. As Chris Baylis, President and CEO of the Sponsorship Collective, says, “Sponsorship isn’t an item you check off and forget about. It’s hard to imagine a company would be willing to provide a large chunk of the funding needed to run your event. D) It can lead to advertising wear-out. According to ESP, 98 percent of sponsors uses social media to promote their involvement. d. Evaluate each event/sponsorship opportunity to see if it is capable of drawing the people you want to reach. 1) Which of the following is one of the five major divergence factors for determining creativity that refers to ads that contain different ideas or switch from one perspective to another? _______ is an objective of a trade-oriented sales program. Whether you’re organizing a big international meeting, a fundraising event for your NGO or a startup party, finding a sponsor is one of the top promotional activities you have to consider while planning your event.. Sponsors can help you reducing the overall costs of the event, increasing the number of attendees and improving the user experience. Event organizers that want you to sponsor their events in exchange for a logo on the program are not interested in helping you, as a sponsor brand, reach your goals. Unless you have an exclusive sponsorship contract, the organization you support will likely seek other financial sponsors as well. 10) ________ is generally considered the most effective method for generating trial of a new product. Subsequently, he saw an ad on his screen that invited him to subscribe to the print version of Excursion 2.0 magazine. We need to change the way we think about sponsorship, from that of begging for money to offering a real partnership opportunity and charging fair market value for the opportunity. CRISIS AT CAPITOL 4 Dead, At Least 82 Arrested After Pro-Trump Mob Storms U.S. Capitol Menu You can even apply the donor pyramid or gift chart that works so well for fundraising campaigns to your event sponsorships. Charlie has the right to display its name and logo on all promotional material regarding the event. 10 Sprint - $205 million. 3) Emma has been hired to promote a membership-only genealogical website, which provides demographic information on over one billion people. The majority of the promotional funds spent on event sponsorships today go toward sporting events True A brand's pricing strategy is an essential part of the overall marketing plan. Banish bronze, silver and gold event sponsorship packages right now. Really work together to find out what your sponsor wants to achieve and collaborate with them to provide a valuable partnership. B. Tip: Don’t just offer your sponsors the generic bronze/silver/gold package. The traditional way to offer sponsorship was generally in the form of packages; predefined placements for a predefined price. Public relations is same as publicity. A) Event marketing and event sponsorship are synonymous. 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